Google My Business (GMB) has become a stipulation for businesses nowadays especially since this pandemic brought a lot of proficiency, it becomes more than just a click away and provides the ease for the latest information about your establishment.
Reopening the business in this post-pandemic world toughens replenishing the information provided regularly to make your customers more aware. People don’t consult the directories anymore instead they make a call and give relevant information and in return, it’s the priority to respond to their queries. If they will not find you on Google for their ease they will trace you anyway.
I have been helping customers to upgrade their business penetrations online. Being a digital marketer and a founder of an agency, I would suggest a few points that are ideal for GMB depiction these days.
GMB 101: Why is it the Key?
Customers always prefer to click for the reviews these days so it is highly important to keep your GMB up-to-date. GMB has many advantages. Here are some useful points to enhance your GMB profile.
GMB has Google Map incorporations which help to trace your business through widely used navigation apps on mobile.
It gives an instant impression for the customer who seeks the basic details of the business listed on the right-hand side of the interface.
I often noticed that the GMB is providing a chance to clients for their reviews and opinions for business expansion like Yelp helped GMB to excel remarkably.
Covid 19 and GMB: How the Pandemic changed the Scenario?
Due to the pandemic, working hours got affected everywhere as there are no clear instructions conveyed by the public health department and the orders are changing quickly, GMB provides you the chance to update your profile and your availability accordingly. Digital marketing played an important role in the past to propel the GMB.
Since Google is the first thing that comes to mind while searching any information, it helps to update the details about your business and the safety measures taken within the public health protocols and its compliance just in 750 words which makes 2 paragraphs hardly. The information provides a chance to make your GMB profile more attractive for customers to convey the rescheduling and operational changes under pandemic conditions.
GMB Enhancement For Present and Future
GMB accounts should be updated according to your working hours as this pandemic disturbed the whole life so it’s really needed to be more specific to get the customers on the pace as per your provided operational timings. Your customer should get a notification of your availability on the GMB panel.
These are the steps that should follow to update your GMB profile:
- Login to your Google My Business Account.
- Click on the “Info” tab.
- Navigate to “Edit.”
- Change your working hours per week.
- Different types of services ( like appointments, takeout only, therapy sessions) need specific working hours so if you wish to make changes, update them under the “More hours” box.
- Click “Apply” when done.
Once you’re done with this, also update the profile while mentioning the strategies you have taken to fight the pandemic expansion by upgrading the hygiene awareness (if any) to give a good impression to your customers. Be more clear about the use of a MasterCard or e-wallet when it comes to payment so that the client may feel comfortable while making a decision. GMB provides the best opportunity to gain trust and relieve the customers’ concerns.
Now modernize your workplace accordingly like if you have made changes in your workplace due to covid or any new décor take images and update your GMB profile by showing the pictures. Pictorial representation gives a good impression to customers.
For a GMB account, categorize your services accordingly for local business rankings like “Primary Category” and “Secondary Category”. Pick a category that identifies the best services you provide ( e.g Nail salon or dining restaurants etc).
Master GMB For Better Work opportunities In 2021
GMB works as a bridge between you and your client so keep your information updated to be reminded as a professional service provider. During this difficult time of the pandemic, GMB needs more accuracy regarding the updated information.
Nowadays the technology has made life easy for consumers to just click and avail the offers. Research says over 60% of smart users avail of GMB services online via their cell phones. Local businesses provide direct call facilities to their clients as a primary contact service just to build a good relationship with their valuable customers.
by manager