You have invested your valuable time, efforts and a lot of money to build a website, but a website does not work on its own and needs regular maintenance.
So, what is website maintenance and why it’s so much important?
Let’s discuss below.
WHAT IS WEBSITE MAINTENANCE
Website maintenance is the process of checking your web pages and website functionality to ensure it is performing well and updated according to the latest trends to gain more traffic.
HOW TO FIND GOOD PROFESSIONALS FOR YOUR WEBSITE MAINTENANCE SERVICES
WHY WEBSITE MAINTENANCE IS VERY IMPORTANT?
Your website is the probably first thing that customers look for and at the same time, they are searching for relevant data, services, products, or professionalism.
This is the reason why website maintenance is so much important. Regular updates with useful content help your website attracts and keeps visitors while maintaining a good search rank on Google and other search engines.
Below are the many other causes to maintain your website and keep it updated:
Imagine, a visitor visits your website the first thing, loading speed is a nightmare with broken links on the web page, you will be irritating and move to some other website.
In another scenario, if your website is properly and professionally maintained with responsive design, good loading speed, and well designed, you will feel happy after all. A good, well-designed, and well-maintained impresses your visitors and influences them to try your products or services at priority to others. However, they also promote your website by recommending it to their friends and family.
Google considers well-optimized websites that provide the relevant data. If your website has broken links, bad loading speed, and bad user experience, Google will never consider your website to rank on the search engine. You might be de-listed from Google if there are errors on your website that doesn’t meet Google’s requirements.
So, keeping your website updated with properly SEO-optimized web pages will improve the ranking on Google.
Your website’s security should be the top priority especially when it is storing sensitive information on the backend. The regular software and security updates keep your website safe from hackers. Ignoring the security issues in your website will bring loss to your business.
TASKS INVOLVED IN WEBSITE MAINTENANCE
Below is the list of the major tasks related to website maintenance.
Keep an eye on GSC (Google Search Console) on regular basis will help you find the issues. GSC notifies you via your registered email if there is any issue on your website that stops search engines from indexing or if it is infected by any type of virus.
Analytics helps you see traffic trends, bounce rate and engagement metrics on your website. This tool helps you to decide make immediate changes to your website to gain more visitors.
Broken links in your website can harm your organic leads and can disappoint your visitors. It is also bad for Search Engine rankings.
Keep your CMS and plugins updated to keep your website safe from vulnerabilities as malfunction plugins or CMS opens the door to your website for hackers.
WEBSITE MAINTENANCE CHECKLIST
- Test loading speed and fix issues.
- Post one or more blogs to improve your rankings on Search Engines.
- Test all forms on your website are in working condition.
- Check for broken links and fix them.
- Update plugins and core software.
- Run security checks.
- Analyze statistics.
- Analyze your most popular and least popular content and make it relevant.
- Local search visibility.
- Manage your website backups.
- Update images and graphics on your website.
- Update meta titles and meta descriptions.
- Content enhancement.
- Functionality enhancement.
- Test your website on popular browsers and devices.
- Make sure that your website is responsive (Compatible with all devices)
- Update the copyright date on your website.
- Renew the domain and hosting.
- Update your website design.
WHY YOU SHOULD PAY FOR THE WEBSITE MAINTENANCE?
Your website should be updated according to the latest design and technology trends. Updating your website helps it working smoothly across different devices.
Website maintenance is a time-consuming process. You cannot take care of everything by yourself for the long term. Hiring a professional to keep your website maintained is a good option. So, you could spend more time building your business strategies.
Just leave the tasks to the experts.
Downtime happens to every site. But, if your visitor faces the issue multiple times, you will lose your brand respect in front of them. Nobody likes a poor-performing website. Take care of your website regularly to make sure it meets your visitor’s expectations.
Intrigue Designers has the expertise to provide top website maintenance services.
Intrigue Designers is a Top Rated Web Development company with more than 10 years of experience, providing services of website design and development, Digital Marketing, Social Media Management, Search Engine Optimization, App Development, Domain & Hosting, Software Development, and Customer Support.
Contact Intrigue Designers now and let them take care of your website.
Below are some points to keep in mind:
- Know the pricing
Before choosing any independent or company for your website maintenance service, understand the price structure. The prices are decided on the complexity of your website, functionality of your website, and some other features which include e-commerce solutions.
- Know the requirements
Different companies provide different pricing plans in the terms of website maintenance services. It is necessary that you should be clear about your requirements.
- Choose a well-reputed company
First, you should shortlist few companies, do research on them. You can check their online reviews, their client’s testimonials, etc. After that select the right candidate for your website maintenance services.